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3 CENTRAL UNIVERSITY STUDENTS EXCEL AT UNILEVER IDEA AFRICA TROPHY 2018

12th Nov 2018

Three (3) students of Central University, Hilda Eyram Kudzordzi, Emma K. Quayson and Shadrach Loveland Hayford studing Bsc Marketing, Law and Banking and Finance repectively competed in this year's Unilever Africa Idea Trophy. Their team, the BLACK STALLIONS, qualified after the 3 months journey, to the national finals held at the Bank of Ghana Auditorium at University of Ghana Legon on Friday 9th November 2018. After battling it out with 5 other universities, giving a presentation on plastic waste and the omo brand, the BLACK STALLIONS emerged as 1st runner up.

The team will be representing Ghana in the continental finals next February in South Africa. This is an all expenses paid trip and each student also won an HP laptop.The catch phrase for this edition was "Dirt is good".

The Unilever Africa Ideas Trophy is a yearly business competition hosted by Unilever around the globe. The purpose of the Idea Trophy is to create an “an out of the classroom” learning experience that focuses on the development of personal and entrepreneurial skills among students. It is a challenging and creative experience where you need to figure out how business works in real life.

Click on HERE to view the Black Stallion's advertisement clip created for the quarter final stage of the competition.


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